The Sociology of Health Promotion: Critical Analyses of Consumption, Lifestyle and Risk (Book) (2024)

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Discourses and polarities concerning health promotion

joão ferreira neto

This paper presents theoretical reflections on health promotion in the Brazilian public health context. Some characteristics and problems of the international debate are highlighted, but our focus is the position of health promotion as it is discussed in the Brazilian health system. We follow the foucauldian perspective of biopower and resistence to discuss the selected texts and documents related to health promotion that were considered relevant for the purpose of this investigation. Health promotion is discussed as a field of discourses, practices, knowledge production and power. We concentrate our analysis on the debate proposed by collective health researchers on the repercussions of the Lalonde Report in the international Health Promotion Charts, and on the connexion between health promotion and the Brazilian health system. The discussion demonstrates that health promotion work requires constant attention and significant effort from managers, technicians, and health system users, and that each step forward reveals new challenges and calls for new actions.

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Health Promotion International

Health Promotion: Philosophy, Prejudice and Practice

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"There’s no limit to how much you can consume": The New Public Health and the struggle to manage healthy bodies

Torkild Thanem

During the past decade or so, organization studies has witnessed a small but growing interest in the human body, in health, and in the management of life beyond organizational boundaries. In light of this development, this paper investigates how the New Public Health seeks to construct and manage people as healthy bodies beyond the boundaries of formal work organizations. The paper does so through a discourse analysis of a UK health campaign on healthy eating. Drawing on Foucault’s notion of governmentality, the paper discusses the power, limitations and subversion of this campaign by problematizing the neo-liberal managerialism that it actualizes. Finally, it discusses what implications this has for the New Public Health and for organization studies. Keywords: Embodiment, governmentality, health promotion, neo-liberal management, power, resistance.

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Handbook on the Sociology of Health and Medicine

Sociologies of public health and health promotion

2023 •

Cristian Montenegro

Green, J., & Montenegro, C. (2023). Sociologies of public health and health promotion. In A. Peterson (Ed.), Handbook on the Sociology of Health and Medicine (pp. 308–323). Edward Elgar Publishing. https://www.elgaronline.com/edcollchap-oa/book/9781839104756/book-part-9781839104756-29.xml

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Body and Society

Health Promotion, Governmentality and the Challenges of Theorizing Pleasure and Desire

2016 •

kaspar villadsen

The relationship between pleasure and asceticism has been at the core of debates on western subjectivity at least since Nietzsche. Addressing this theme, this article explores the emergence of ‘non-authoritarian’ health campaigns, which do not propagate abstention from harmful substances but intend to foster a ‘well-balanced subject’ straddling pleasure and asceticism. The article seeks to develop the Foucauldian analytical framework by foregrounding a strategy of subjectivation that integrates desire, pleasure and enjoyment into health promotion. The point of departure is the overwhelming emphasis in the governmentality literature on ‘prudence’, ‘self-responsibility’ or ‘risk calculation’, such that pleasure and desire remain largely absent from the framework. Some insights from Zizek’s work are introduced to help us obtain a firmer grasp on the problematic of ‘the well-balanced subject’. The article argues that, in order to analyse the transformation of interpellation in recent health promotion, we must recognize the mechanism of self-distance or dis-identification as an integral part of the procedure of subjectification.

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Carole Clavier, Evelyne de Leeuw

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Health Promotion International

Towards a critical social science perspective on health promotion research

1996 •

Joan Eakin, Blake Poland

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Journal of Nursing Education and Practice

Health promotion: Criticism of everyday life medicalization practices

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Roseni Sena

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Interface - Comunicação, Saúde, Educação

Health promotion seen genealogically as a discursive practice in its production of worlds, and a micropolitical reading of social determinants

Ricardo Moebus

Health promotion is examined as a discourse present in concrete governmental actions such as the Brazilian National Health System (SUS), and built on some propositions: conception of the health-disease process based upon social determinants of health; advocacy for a better quality of life; and definition of key fields and strategies for health promotion actions. We discuss the emergence of this discourse and its presence in collective health and in Brazilian public policies. Some meaning interplays of health promotion between its progressive and also conservative/de-politicizing strands are problematized, as well as its communication/information strategies, in the face of its ability to transform the health reality. At the end, we propose to add to this discourse/action a perspective that takes into account the agencying of life and health and the crossings of illness and death, in the context of control societies.

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The Sociology of Health Promotion: Critical Analyses of Consumption, Lifestyle and Risk (Book) (2024)
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